Always On My Desk
Some articles offer insights that are so valuable, they never leave the desk. Marketers work hard to get their message across, but often work blind – communicating without a clear perception of how...
View ArticleNo more "Average American" to reach
On the October 12 edition of American Public Media’s Marketplace, host Kai Ryssdal spoke with Ogilvy & Mather demographer Peter Francese about the continuing segmentation of our audiences. With web...
View ArticleClik here to view.
overcome homelessness with text message donation
esd&associates has helped SAMMinistries – leaders in San Antonio’s effort to overcome homelessness – discover a fund-raising campaign with a very direct call to action: text message donation (text...
View ArticleClik here to view.
skin-deep branding is short-sighted
To bring home the bacon, bring home the brand. If your concept of branding stops at identity (logo development, signage and style standards), your branding is dead, lifeless, bereft of breath,...
View ArticlePost-COVID Event Marketing Strategies
The covid pandemic has fundamentally changed the way we plan, meet, and execute our social life. From grocery shopping to the workplace, there is no longer a need for in person meetings, and there has...
View ArticleThe Importance of Online Presence & Communication
The pandemic created the need for flexibility, and disrupted the traditional flow of communication resulting in the development of in-office, hybrid, and remote opportunities in the workplace. This has...
View ArticleClik here to view.
2023 Marketing Trends – esd Delivers!
When you hear the word trends one might think fad, being in the know, or maybe the coolest thing out right now. In marketing these new ideas can create a domino effect of becoming the hottest product...
View ArticleNeed a Digital Marketing Platform?
The growth of technology advances have changed the way of digital marketing by creating a gateway of endless possibilities. Let’s dive in and understand the different areas of digital marketing...
View ArticleClik here to view.
Marketing Teens Vs Facebook
Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is...
View ArticleClik here to view.
Find Content Ideas
Finding the right content topic is critical. The last thing you want is to spend hours writing a piece of content that doesn’t end up performing well. Here is an outline on how to find the right...
View Article
